Case study
Enabling carbon reduction planning through primary poultry data integration
Company
Major Retailer and Supplier
Industry
Retail and Agriculture
Region
Europe
Solution
Mondra - Net Zero
Background
To prepare for net zero and Scope 3 emissions reporting, a major UK retailer collaborated with a poultry supplier and Mondra to demonstrate integration of primary farm-level emissions data into a broad range of poultry products. The project focused on enhancing emissions visibility, enabling action planning, and building a framework for long-term carbon reduction.
Scope
To maintain focus and generate easily measurable results the scope of the project was set as follows:
Covered poultry products in both fresh and value-added categories.
1 primary emission factor (EF) was uploaded and applied.
Aimed to assess data quality improvements and track future reduction potential.
Objectives
The project set out to:
Gain a greater understanding of EF across the supply chain
Enable a carbon reduction plan – measured by the sharing of an agreed action plan between Retailer and supplier with objectives and timeframes
Define use cases – measured by sharing of action plan scenarios
Increase collaboration to improve Data Quality – measured by change in data quality score and insight into the quality score needed by suppliers to make decarbonisation credible
Process Overview
Automated Supplier Onboarding
The supplier joined via an automated invite and onboarding wizard.
Collaboration was immediately enabled between supplier and retailer.
Adding Farm Emission Factor
o Farm EF was submitted and scored using the platform’s Data Quality System (DQS), aligned to national guidance.
Efficient Product Targeting
Supplier mapped and applied the EF to chicken products.
Sourcing splits and supply dynamics were recorded.
Integration & Baseline Update to Digital Twin
Products were digitally twinned with the new EF, establishing a dynamic baseline.
Each updated product received a ★ Enhanced label denoting real-world data inclusion.
Results
On project completion the following results were observed:
Poultry products enhanced with real emissions data across fresh and prepared poultry lines.
Significant DQS Improvements observed, especially for core fresh SKUs.
Example: A premium chicken mini fillet SKU improved its DQS score from 3.3 to 2.0 after integration.
Value Delivered
Shared Reduction Plan Developed
Enabled alignment between supplier and retailer on credible, data-driven decarbonisation efforts.
Pathway to Dynamic Tracking
Retailer now understands how real-time emissions updates can be applied across categories.
Stronger Case for Label Claims
The project lays the groundwork for verified product-level carbon claims in future.
Looking Ahead
Next steps have been defined for:
Annual or Faster EF Updates across all relevant poultry SKUs.
Scenario Planning Tools to test impact of farming interventions on carbon footprint.
Improved Targeting Accuracy to account for complex supplier ecosystems.
End-to-End Data Sharing from farm to manufacturer, enabling holistic supply chain visibility.
Exploration of Verification Models to support trustworthy reporting and labelling.
Conclusion
This project demonstrates how farm-level data can power product-level carbon tracking in the poultry supply chain. It enables joint reduction planning, strengthens data quality, and sets the stage for future regulation-ready labelling and Scope 3 reporting. A scalable and collaborative model is now available for broader adoption across the food sector.
